Rye Beauty was founded by the Bay Area’s most in-demand eyebrow shaping expert Michele Holmes, owner of Michele Holmes Studio in Corte Madera, CA. Michele’s clientele includes industry-leading beauty experts, Silicon Valley execs, celebrities and more. Clients travel near and far for her natural brow shaping technique and expertise in brow health. She was named "The Eyebrow Whisperer" by the San Francisco Chronicle and has been featured in top publications such as Goop, InStyle, C Magazine, Marin Magazine and many more.

As a brow expert and former skinny brow sufferer, Michele has tried every growth serum, hair supplement and brow cosmetic on the market. Years of product testing gave her a wealth of knowledge, a passion for ingredient scrutiny and a desire for something that just didn’t exist. Developing her own product was the natural next step.

Rye Beauty Grooming Serum, named after her daughter Isla Rye, was born through the eyes of experience and took 3.5 years of careful formulating to get it right. Brow Grooming Serum is the first product of the soon to be Rye Beauty collection.

straight up beauty

Straight Up Beauty

We believe that clean beauty should be straightforward and easy to understand. Our formulation process is intentionally slow to ensure high quality and performance. Michele works directly with the lab to ensure every product is meticulously crafted to meet her high standards. We promise to evolve with the ever changing clean beauty industry by sourcing new ingredients and packaging that work in harmony with our precious environment.