We recommend brushing the product onto brows in a downward motion first, then back up to set into place, fully coating every brow hair.  The hold is flexible depending on your preference. Apply once as directed for featherweight hold (will feel like a soft, lightweight hairspray. For stronger, all-day hold dip the wand and brush through brows again (will feel like a strong hold brow gel).

Pro Tip: For extra fluffy brows, use Brow Grooming Serum like a primer under your favorite tinted brow gel.